A Leap Into Symbolism

The Meaning Behind the Paris 2024 Olympic and Paralympic Games Logos

A Leap into Symbolism

The upcoming 2024 Paris Olympic and Paralympic Games logos are steeped in rich symbolism, paying homage to France's national identity and the spirit of the games.

Gold, Flame, Marianne

The primary logo combines three distinct elements: a gold medal, a flame, and Marianne, the personification of the French Republic. The gold medal represents the ultimate prize, while the flame symbolizes the Olympic flame that burns throughout the games. Marianne, with her Phrygian cap, embodies France's ideals of liberty, equality, and fraternity.

Reinvented Pictograms

Paris 2024 has taken the concept of Olympic and Paralympic pictograms to new heights. These symbols, which represent each sporting event, have been reinvented to be more dynamic and visually appealing. They embody the spirit of inclusivity, showcasing athletes from all backgrounds.

Face of the Games

The emblem, described as the "face of the games," unifies three iconic symbols. The gold medal, the flame, and Marianne merge seamlessly to represent France's heritage and the Olympic spirit. The logo's bold and vibrant colors reflect the energy and excitement of the games.

A Cohesive Concept

The visual identity for the Paris 2024 games revolves around four primary themes: France, Open Games, Games, and 2024. These themes permeate every aspect of the branding, from the logos to the uniforms. The result is a cohesive and recognizable visual system that celebrates the spirit of the games and the host nation.